AgerAuto

Branding and identity development for an automotive spare parts company

Creation of a corporate image and comprehensive visual system for Ager Auto, a company specializing in electrical and electronic spare parts for the automotive sector since 1992.

Development of corporate stationery, web design, product catalogs, and advertising media, building a solid, functional identity adapted to technical and commercial environments.

A project focused on defining the brand's visual foundation, ensuring consistency across all channels and facilitating the transition toward new stages of growth.

Design geared toward clarity, information structuring, and B2B communication efficiency within the industrial sector.

Design that builds a brand from its origin and prepares it for future evolution.

Client AgerAuto

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

In the automotive aftermarket, laying the foundations for a coherent brand identity is a crucial step to secure the trust of distributors, wholesalers, and mechanical workshops. When a company manages highly technical components, such as electrical and electronic spare parts, graphic design must act as a logistical facilitator. A well-structured brand from its inception not only projects corporate stability but also simplifies the assimilation of complex data and prepares the business infrastructure to absorb future stages of commercial expansion without losing its essence.

Creation of the complete visual system for Ager Auto

We took on the branding and identity development project for Ager Auto, a company specializing in electrical and electronic spare parts for the automotive sector since 1992.

Our intervention focused on creating a corporate image and a complete visual system specifically designed to meet the demands of technical and commercial environments. By defining the firm's visual foundation, we structured clean chromatic and typographic codes capable of coexisting with the industry's technical language. This normative design exercise ensured absolute consistency across all the company's touchpoints, consolidating its reputation in the B2B market.

Deployment of commercial tools: catalogs, stationery, and web environment

To translate the new identity into the operational realm, we developed a complete ecosystem of assets that included corporate stationery, web design, product catalogs, and advertising media.

In technical design, every asset serves a clear business function. Electronic spare parts catalogs require impeccable information architecture so that professionals can locate parts and compatibility information without room for error. By aligning the web design with printed catalogs and promotional pieces, we provided the marketing department with a scalable library of resources. This eliminates improvisation in final artwork and brings valuable operational efficiency to the day-to-day management of the brand.

Technical summary of the foundational project

Sector: Automotive spare parts, electrical components, and B2B industrial distribution.
The challenge: To build a robust and functional brand identity from the ground up, organizing technical communication across both physical and digital channels.
Solution implemented: Comprehensive brand engineering covering everything from corporate stationery manuals to digital tools and mass-reference materials (product catalogs).

Matrix of visual assets and industrial design criteria

Brand asset developed	Commercial channel application	Technical and production criteria
Corporate identity and stationery	Institutional and administrative communication with the distribution network	Strict definition of typographic inks and high-durability physical substrates
Technical spare parts catalogs	Daily reference for mechanics, parts specialists, and regional sales reps	Modular structuring of product data for agile reading of references
Web interface design	Corporate digital presence and access point for company information	Clean architecture adapted to devices, preserving the brand's visual consistency

Frequently asked questions about industrial branding in the automotive sector

Why is information structuring so important in this sector?

Because in the B2B automotive environment, time is money. A poorly organized catalog or confusing advertising material slows down the mechanic's ordering process and increases the error rate in part references. Orienting design toward technical clarity means the graphic system works in favor of the company's profitability and efficiency, turning dry data into effective sales tools.

What does it mean for a design to prepare a brand to evolve?

It means the design is neither rigid nor circumstantial but is instead based on the logic of modular systems. By creating a solid and documented visual foundation for Ager Auto, we ensure that any future communication needs — such as the launch of sub-brands, new packaging lines, or digital redesigns for new growth stages — can be executed with technical agility, respecting the business's legacy and coherence.

Do you need to build or consolidate your industrial brand's structure?

If you lead a technical company, manage extensive portfolios of references, or are preparing your business's B2B communication tools and are looking for a graphic design team that handles catalogs and media with total methodological rigor, let's talk. We handle the technical development so your brand can grow in an organized way.