Aser

Branding and visual communication for automotive service networks

Development of corporate identity and communication materials for Aser Automotive, a group that coordinates an extensive network of associates and points of sale in Spain and Portugal through its Star and Tecnotaller brands.

Design of visual identity, catalogs, and advertising media for both networks, creating a coherent graphic system capable of adapting to different audiences, channels, and commercial needs.

Projects aimed at strengthening communication between the network, workshops, and the end customer, improving service visibility and clarity of the offering within the automotive spare parts sector.

Development of graphic solutions focused on brand consistency, scalability, and efficiency in B2B and technical retail environments.

Design that connects network, service, and communication in the automotive sector.

Client Aser

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

Managing visual identity for large distribution and automotive service networks requires a modular and highly scalable graphic approach. When a business group unites hundreds of workshops and associates across different countries, visual communication ceases to be a mere aesthetic accessory: it becomes the operational infrastructure that guarantees customer trust and the fluidity of the B2B channel. The critical challenge for marketing directors lies in maintaining absolute brand consistency while providing each local point of sale with clear, attractive, and effective commercial tools.

Unified visual identity for markets in Spain and Portugal

We took on the development of corporate image and communication materials for Aser Automotive, a benchmark group that coordinates an extensive network of associates and points of sale in Spain and Portugal through its strategic brands: Star and Tecnotaller.

The main challenge of the project was to design a solid visual identity and a coherent graphic system capable of adapting to different audiences, channels, and business needs. By unifying the visual communication codes of both networks, we facilitated a clean transition between the group's corporate language, the daily activity of mechanical workshops, and the end customer's perception of quality.

Scalable graphic solutions for B2B and technical retail environments

To boost commercial traction within the demanding automotive spare parts market, we handled the comprehensive design of corporate catalogs, advertising media, and promotional elements for the point of sale.

In technical retail, catalogs and promotional brochures act as constant reference tools. We structured the technical information with a strong focus on clarity of the offering and service visibility, reducing management times and optimizing communication throughout the value chain. The result is a scalable graphic ecosystem that provides valuable operational peace of mind to the marketing and purchasing departments of the central network.

Executive project summary

Sector: Automotive spare parts, mechanical workshop networks, and B2B distribution.
The challenge: To design a unified and adaptable visual system for two distinct brands (Star and Tecnotaller) operating in the high-volume Iberian market.
Solution executed: Graphic engineering and modular editorial production aimed at maximizing service clarity and ensuring brand consistency across multiple media.

Matrix of communication assets and operational specifications

Advertising asset developed	Target and commercial channel	Technical production criteria
Corporate identity and manuals	Star and Tecnotaller associate network in Spain and Portugal	Flexibility of application on facades, stationery, and corporate uniforms
Technical product catalogs	Spare parts sector professionals and mechanical workshops	Clean layout based on ordered grids for quick reference location
POS advertising media	Customer service areas and workshop receptions	Structural optimization for physical signage with high-conversion visual language

Frequently asked questions about graphic design for franchise networks and workshops

How is a brand designed that must coexist with two different banners?

It is achieved by defining a clear brand architecture. The design of the master visual identity must establish common typographic and chromatic ground rules. In this way, both Star and Tecnotaller operate with their own personalities adapted to their specific audiences, but under a unified graphic system that leverages economies of scale in material production and maintains the corporate coherence of the Aser group.

Why is scalability the key factor in automotive technical retail?

Because a design that works on a digital banner may fail when printed on a large-format poster for a physical workshop or in a catalog with hundreds of pages. Developing graphic solutions focused on scalability means structuring master files with the diversity of an international network's media in mind, ensuring that any adaptation is fast, cost-effective, and free of prepress errors.

Does your point-of-sale network need to update its visual communication or catalogs?

If you manage a distribution group or a technical franchise and are looking for a graphic partner that can handle the layout of your corporate catalogs and promotional media with total conceptual rigor and logistical punctuality, we can help. Let's talk about how to optimize your brand's operational deployment.