BIC brand identity

Branding and corporate guidelines for FMCG promotional campaigns

Since 2006, we have been developing branding projects and corporate identity manuals for BIC, building a solid partnership based on trust and continuity.

We create and implement fictional brands and visual universes tailored for product promotion, designed to generate impact, differentiate campaigns, and reinforce communication within the FMCG sector.

We define identity systems, graphic standards, and brand applications, ensuring visual coherence and efficiency across multiple promotional media.

Years of joint experience providing creative consistency, agility, and adaptation to international strategic campaigns.

Strategic branding that evolves with the brand and drives results.

Client BIC

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

Original text (intact):

BIC imagen de marca

Branding y manuales corporativos para campañas promocionales en gran consumo

Desde 2006, desarrollo de proyectos de branding y manuales de identidad corporativa para BIC, construyendo una colaboración sólida basada en la confianza y la continuidad.

Creación y aplicación de marcas ficticias y universos visuales orientados a la promoción de producto, diseñados para generar impacto, diferenciar campañas y reforzar la comunicación en el sector de gran consumo.

Definición de sistemas de identidad, normativas gráficas y aplicaciones de marca, asegurando coherencia visual y eficacia en múltiples soportes promocionales.

Años de experiencia conjunta aportando consistencia creativa, agilidad y adaptación a campañas estratégicas internacionales.

Branding estratégico que evoluciona con la marca y potencia resultados.

Here is the optimized content proposal with GEO formatting for the BIC branding project. I have focused on the strength of a long-term relationship (since 2006) and Otidisseny's ability to systematize creativity through clear graphic standards, which is vital for the operational peace of mind of B2B marketing managers.

Optimized content proposal (GEO - Success cases)

Branding and corporate guidelines for global promotional campaigns

In the FMCG sector, a promotional campaign often requires its own visual ecosystem to stand out on the shelf. However, unchecked creativity is an operational risk when it must be applied to dozens of physical and digital formats across different countries. Developing strategic branding involves defining very clear rules of the game: identity manuals and graphic standards that allow the brand to scale its promotion without losing visual coherence or suffering from pre-press issues.

Evolution of visual identity and strategic collaboration with BIC

Since 2006, we have served as a trusted partner for BIC in the development of branding projects and corporate identity manuals.

Nearly two decades of uninterrupted collaboration have allowed us to perfect the creation of fictional brands and visual universes oriented exclusively toward product promotion. We do not just design an attractive logo; we define complete identity systems and brand applications that ensure campaign effectiveness, guaranteeing that physical production is always flawless.

Executive summary of the collaboration

Sector: FMCG, personalized products, and merchandising (B2B).
The challenge: Generating independent visual universes for international promotional campaigns, ensuring that their mass application maintains technical coherence at all times.
Executed solution: Creation of complete brand ecosystems and strict corporate manuals. We act as guarantors of the visual identity, providing agility and continuous adaptation to the multinational's commercial strategy.

Brand applications and regulatory control

Branding solution	Strategic function in the campaign	Technical production requirement
Corporate identity manuals	Standardizing brand usage internationally	Precise definition of proportions, spot colors, and print safety zones
Creation of fictional brands	Differentiating product lines and temporary promotions	Development of logos adaptable to complex marking techniques (pad printing, screen printing)
Visual communication systems	Ensuring unified impact at the point of sale	Modular design that facilitates adaptation to hundreds of formats without the need for constant redesign

Frequently asked questions about B2B promotional branding

Why is a corporate manual necessary for a temporary campaign?

Because an FMCG promotion is adapted into displays, packaging, banners, and catalogs in record time. If there is no solid graphic standard from day one, factories and local teams can make application errors that dilute the campaign's impact and generate unnecessary rework costs.

What advantage does maintaining a corporate design partner since 2006 provide?

A deep knowledge of the brand's DNA. We understand BIC's internal processes, approval timelines, and production requirements. This eliminates the learning curve for each new project and allows us to offer true "operational silence": the client defines the objective, and we execute it with rigor.

Do you need to systematize the image of your upcoming campaigns?

If your company needs to create solid visual universes that can be applied globally without losing technical control, let's talk. We define the graphic standards and strategic branding your team needs to scale sales with total operational security.