BIC Brands
Design and communication for global promotional brands
Development of campaigns, brand image, and graphic material for BIC Graphic, working with brands such as Plastidecor®, Tipp-Ex®, Velleda®, Moleskine®, Skross®, SPROUT™, etc.
Creation of web banners, promotional artworks, magazines, and content for international campaigns, aimed at enhancing product visibility and brand consistency.
Strategic design for global promotions in the personalized products and merchandising sector.
Client
BIC
We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!
Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!
What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.
We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.
Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.
A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.
Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.
When managing the merchandising catalog for globally recognized brands, visual consistency is non-negotiable. The application of logos and corporate campaigns across different promotional formats requires a level of technical rigor that ensures each firm's identity remains intact, regardless of the destination country or advertising medium. In the personalized products sector, flawless final artwork is synonymous with commercial trust.
Technical execution for the BIC Graphic portfolio
We develop campaigns, adapt brand imagery, and produce ongoing graphic material for BIC Graphic. This involves working directly under the strict guidelines of top-tier firms such as Plastidecor®, Tipp-Ex®, Velleda®, Moleskine®, Skross®, and SPROUT™.
Our work focuses on the agile creation of web banners, final artworks (promotional artworks), corporate magazines, and content for international campaigns. The strategic goal is to boost the visibility of the personalized product while always guaranteeing compliance with each brand's corporate identity manuals, avoiding any production deviations.
Executive account summary
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Sector: Personalized products, merchandising, and promotional gifts (B2B).
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The challenge: Adapting global campaigns to multiple digital and printed formats while maintaining visual consistency across very different brands, all under the BIC distribution umbrella.
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Executed solution: Continuous support in strategic design and final artwork, handling the technical workload to ensure fast and reliable deliveries for international promotions.
Developed assets and technical control
| Visual asset | Strategic function | Technical production requirement |
| Banners and digital campaigns | Online traction for seasonal B2B promotions | Mass adaptation to multiple resolutions and platforms without loss of visual quality |
| Artworks and final artwork | Personalization of corporate merchandising | Technical precision in graphic application across different materials and physical volumes |
| Magazines and brand catalogs | Support for the international sales network | Structured layout to integrate multiple brands and references without causing confusion |
Frequently asked questions about design for licenses and merchandising
How do we ensure visual consistency among so many different brands?
We centralize prepress control and scrupulously apply the brand guidelines of each firm before sending to production. This ensures that the corporate colors of Tipp-Ex or the typography of Moleskine, for example, are reproduced exactly on any promotional item.
Why is graphic agility vital in the merchandising sector?
B2B promotional campaigns work within very tight timeframes. Delaying the delivery of final artwork often means missing out on a seasonal sales opportunity. That is why we act as a fast execution arm, taking on the technical workload so the campaign launches on time.
Do you manage multiple brands and need reliable design support?
If you are looking to delegate the technical production of your promotional campaigns and ensure flawless graphic results on a global scale, let's talk. We handle the entire final artwork and graphic adaptation process to offer you the operational peace of mind your team needs.