Art direction and visual design for underwear campaigns
Visual brand interpretation for Impetus Group, a company founded in 1973 and an international benchmark in the design and production of underwear, loungewear, and technical garments.
Development of graphic assets for the Hot by Impetus line, exploring a more sensory, suggestive, and contemporary language, where the design complements the collection's attitude.
Creation of brochures, posters, and displays with an artistic focus, treating the image as a tool for expression rather than mere commercial communication.
Collaborating with S8 FashionPhoto to build campaigns where image, concept, and aesthetics integrate to generate visual impact and creative coherence.
Design that interprets the brand and translates it into a visual language.