Impetus
Art direction and visual design for underwear campaigns
Visual brand interpretation for Impetus Group, a company founded in 1973 and an international benchmark in the design and production of underwear, loungewear, and technical garments.
Development of graphic assets for the Hot by Impetus line, exploring a more sensory, evocative, and contemporary language, where the design complements the attitude of the collection.
Creation of brochures, posters, and displays with an artistic approach, treating imagery as a tool for expression rather than mere commercial communication.
Designing in collaboration with S8 FashionPhoto to build campaigns where image, concept, and aesthetics are integrated to generate visual impact and creative coherence.
Design that interprets the brand and transforms it into a visual language.
Client
Impetus
Services
We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!
Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!
What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.
We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.
Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.
A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.
Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.
When a global technical apparel and underwear brand plans its campaigns, it requires art direction that maintains absolute consistency across all markets. The transition from a sophisticated photoshoot to physical catalogs, posters, and in-store displays must be free of technical discrepancies. Ensuring that high-end artistic aesthetics are translated accurately into graphic production is what guarantees success at the international point of sale.
Visual and conceptual development for Hot by Impetus
We provide visual brand interpretation for Impetus Group, a company founded in 1973 and an international leader in the design and production of underwear, loungewear, and technical garments.
Specifically, we undertook the development of graphic assets for the Hot by Impetus line, exploring a more sensory, evocative, and contemporary language, where the design meticulously accompanies the collection's attitude. We do not view design as a secondary element, but as the common thread that carries the brand concept directly to the physical commercial materials seen by distributors and end customers.
Integration of photography and editorial design with S8 FashionPhoto
We handle the creation of brochures, posters, and displays through an artistic lens, treating the image as a strategic tool for expression.
This level of excellence and visual fluidity is achieved by designing in close coordination with S8 FashionPhoto. Together, we build campaigns where image, concept, and aesthetics are integrated from the pre-production phase. By planning editorial layouts with prior knowledge of lighting setups and framing from the photoshoot, we eliminate any improvisation or technical bottlenecks in final artwork. We offer marketing managers absolute operational peace of mind and a campaign rollout free of printing issues.
Campaign graphic materials and production requirements
| Advertising medium | Point of sale application | Technical requirement and production |
| Artistic brochures and catalogs | Collection presentations for clients and distributors | Strict color profile control to faithfully reproduce technical fabric textures |
| Campaign posters | Visual impact in fashion and retail store windows | Large-format scalability ensuring maximum sharpness of fashion photography |
| Promotional displays | Brand activation and traffic generation in high-visibility store areas | Precise die-cut line structuring and alignment with conceptual design |
Frequently asked questions about visual direction in intimate apparel
Why is synchronization between photography and editorial design essential?
Because it saves time and ensures the visual clarity of the catalog. When the photographer and graphic designer work in alignment from the start, images are captured with text spaces, margins, and page bleeds in mind, avoiding forced crops that compromise artistic composition.
How is the fidelity of a premium brand protected in printed formats?
Through rigorous technical control during the pre-press phase and the management of certified color proofs. For intimate and technical garments, precision in tone reproduction and paper quality are mandatory so that the consumer perceives the product's real value and finishes.
Are you planning the launch of your next fashion campaign?
If you are looking for a graphic production team that can handle the technical demands of your catalogs, displays, and advertising materials with absolute process control and total punctuality, let's talk. We handle the operational execution so your brand expresses itself exactly as you imagined.