Lavazza a modo mio

Marketing design and campaigns for retail and FMCG

Development of campaigns and promotional material for Lavazza A Modo Mio, creating brand experiences at the point of sale.

Projects executed with Ofistrade for retailers such as MediaMarkt and Bonpreu, including mailings, banners, displays, street furniture (OPIS), security gate covers, and multilingual catalogs.

Visual communication design focused on maximizing visibility, promotion, and results in commercial campaigns.

Client Lavazza

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

A brand's presence in large-scale retail requires flawless execution. When consumers walk down the aisles of a MediaMarkt or Bonpreu, visual communication must capture their attention in a matter of seconds. Yet behind that impact lies a critical technical challenge for any marketing manager: ensuring that every banner, display, or catalog reaches the correct store without production errors.

Technical production for Lavazza A Modo Mio and Ofistrade

We work on the development of promotional campaigns for Lavazza A Modo Mio (via Ofistrade), focusing on mass visibility within the FMCG sector.

We handle the end-to-end production of the physical material required to dress points of sale. The goal is clear: to align creativity with commercial strategy to guarantee the uniformity of a global brand across dozens of establishments simultaneously.

Executive campaign summary

Sector: FMCG and retail (Food and Appliances).
The challenge: Coordinating and producing multiple promotional formats for different retail chains with varying space regulations.
Executed solution: Centralized production of POS elements, large-format signage, and direct mailings with absolute control over prepress.

Formats developed and point-of-sale deployment

Visual support	Commercial application	Technical requirement and production
Banners and promotional street furniture (OPIS)	Visibility in main aisles and exteriors	Optimal large-scale resolution and high-durability materials
Displays and security gate covers	Direct engagement at the shelf and checkout zones	Precision die-cutting to ensure quick and secure in-store assembly
Multilingual catalogs and mailings	Loyalty and direct communication	Agile language adaptation and high-volume graphic management

Frequently asked questions about visual production in FMCG

How do we ensure material quality across different retail chains?

Each distributor (such as MediaMarkt or Bonpreu) has its own physical specifications. We technically adapt the brand's master designs to fit perfectly within the requirements of each store, avoiding logistical incidents or assembly issues for store staff.

What are the benefits of centralizing the production of a promotional campaign?

Centralizing editorial design, signage, and POS eliminates the color variations and format inconsistencies that often occur when multiple suppliers are involved. For the brand, this translates directly into time savings and operational peace of mind.

Are you planning a large-scale commercial action?

If you need to coordinate all visual material for your next campaign in supermarkets or large retail spaces without overloading your internal team, let's talk. We handle the technical execution so your brand stands out exactly as you envisioned.