Losan

Graphic design and visual communication for children's, men's, and women's fashion brands

Development of graphic and advertising materials for fashion brands, covering children's, men's, and women's collections, with a focus on comfortable, casual fashion with a Spanish design identity and international reach.

Creation of brochures, posters, displays, and leaflets for retail, designed to enhance brand image, improve the in-store experience, and increase visibility during promotional campaigns.

In collaboration with S8 FashionPhoto, we develop high-impact visual content production, integrating graphic design, fashion photography, and marketing strategy to strengthen the brand's global positioning.

Strategic design that drives visibility, positioning, and sales in the fashion sector.

Client Losan

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

The fashion retail sector demands a frantic pace of visual adaptation. When working simultaneously with collections for men, women, and children, maintaining brand consistency across all points of sale is a significant technical and creative challenge. For firms with a strong global presence that advocate for comfortable, casual Spanish design, physical advertising materials must embody the exact same identity across every medium and in every country.

Integrated visual development for fashion campaigns

In this project, we took on the comprehensive development of brochures, posters, displays, and leaflets aimed at physical stores. The objective goes beyond decorating a commercial space; it is about building visual tools that boost brand image, improve the shopper's in-store experience, and drive sales for promotional campaigns.

Furthermore, we understand that graphic design alone is often insufficient if the base imagery is not conceived for its physical application. That is why, in collaboration with S8 FashionPhoto, we integrate visual content production (fashion photography) directly with graphic design and marketing strategy. This allows us to ensure high-impact visual positioning with seamless transitions between the photo shoot and the final printed artwork.

Executive account summary

Sector: Fashion retail (Children's, women's, and men's lines).
The challenge: Unifying the visual communication of three very different target audiences under a single, agile, and exportable brand identity.
Executed solution: Total integration of fashion photography and POS material design to ensure that promotional supports fit perfectly into the physical store environment.

Developed supports and production requirements

Point of Sale element	Strategic retail function	Technical production requirement
Collection brochures and leaflets	Direct communication of seasonal lines to the consumer	Rigorous prepress color fidelity management to accurately reflect the garments
Posters and large-format signage	Driving foot traffic and visibility in storefronts	Optimal scalability without loss of resolution in campaign photography
Promotional displays	Improving the in-store shopping experience	Die-cut adaptation to the commercial space and perfect alignment with S8 FashionPhoto imagery

Frequently asked questions about fashion graphic production

Why is it key to integrate fashion photography with POS design?

Because it prevents serious technical issues later on. By planning photo shoots (with S8 FashionPhoto) with prior knowledge of the display or signage formats where the images will be applied, we eliminate forced framing and incorrect margins, ensuring the design breathes naturally in the printed format.

How is visual consistency maintained between such different collections?

By managing a cross-functional technical control that unifies children's, women's, and men's lines under the same quality standard. Although the visual message adapts to each target audience, the robustness of the graphic production (papers, finishes, colorimetry) ensures the brand is perceived as a single global entity.

Are you preparing the launch of your next seasonal collection?

If you are looking for an operational partner that integrates professional photography, strategic design, and absolute technical rigor in the production of your retail material, let's talk. We ensure that every display and every catalog reaches your stores with an impeccable finish.

Do you approve this copy and structure for the Losan page? If you find it correct, the next step will be to prepare the meta-tag proposals (Meta Title and Meta Description) focused on capturing the attention of your B2B buyer persona.