Matilde Cano - Mass

Catalogs and promotional materials for Matilde Cano

Editorial design and promotional collateral for a benchmark firm in evening, bridal, and cocktail wear since 1976. We develop catalogs, posters, and displays for the S8 FashionPhoto collections of Matilde Cano and Mass, reinforcing brand identity and impact at the point of sale.

Client Matilde Cano

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

A designer with acclaimed collections of evening, bridal, and cocktail dresses, establishing her as a pioneer in the sector since 1976. Catalogs, posters, and displays for the Matilde Cano and Mass collections, in collaboration with Sección 8.

In the high-end fashion sector, image must not only be aspirational; its physical reproduction must be flawless. When working with historic reference brands, the technical challenge lies in ensuring the quality of the catalog or the in-store display matches the fabric of a bridal or evening gown. At OTIDISSENY, we provide the production rigor necessary to translate the designer's vision onto paper and into the point of sale with total fidelity.

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The difference between a conventional lookbook and a collector's piece lies in the control of technical detail. Secure your brand's image across every physical medium.

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Specialization in final artwork for the textile and luxury sector

Working for brands like Matilde Cano and Mass means understanding that color and texture are non-negotiable. In this project, our technical collaboration focused on creating materials that serve as the calling card for collections presented to international buyers and end customers.

We manage specific processes that guarantee excellence in the final result:

Critical color management: In fashion photography, the exact shade of a dress is vital. We apply rigorous color management so that the silk or lace seen on the poster matches the reality of the product.
POS and display design: Point-of-sale elements must be elegant yet durable and easy to assemble. We develop displays that reinforce the brand's luxury positioning in-store.
Editorial catalog production: We coordinate the layout of collections, ensuring a visual hierarchy that keeps the focus on garment design, with final artwork prepared for high-quality printing.

The value of technical production in fashion communication

Fashion sector challenge	Conventional solution	Technical execution (OTIDISSENY)
Color fidelity	Colors distorted on paper.	Color proofs and specific profiles for fashion.
In-store impact	Generic and flimsy displays.	Customized, high-end POS structures.
Visual consistency	Discrepancies between catalog and poster.	Total technical unification of all physical assets.

Frequently asked questions about fashion design and POS

How do you ensure the collection's color is exact in catalogs?

We work with closed-loop workflows and ICC profiles adapted to the chosen paper (typically high-end coated stock). This minimizes tone deviations in skin tones and fabrics, which is fundamental for Matilde Cano's evening and bridal collections.

How important is the collaboration with other studios like Sección 8?

Synergy is key. In large-scale textile sector projects, the collaboration between art direction and technical execution ensures that the most ambitious creativity remains viable and cost-effective during the physical production phase, eliminating errors before reaching the press.