Punto Blanco
Editorial design and visual development for a historic fashion brand
Creation of graphic assets for product communication for Punto Blanco, a brand with a legacy dating back to 1948, specializing in hosiery, underwear, and fashion, with a presence in over 35 countries.
Design of catalogs and promotional displays, conceived to convey the brand's evolution by combining textile tradition, innovation, and international reach.
Development of projects for Sección 8, integrating photography, editorial design, and brand visual language to build coherent and recognizable communication.
Projects aimed at reinforcing identity, updating brand perception, and maintaining consistency in global markets.
Design that connects legacy, product, and a contemporary vision.
Client
Punto Blanco
Services
We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!
Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!
What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.
We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.
Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.
A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.
Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.
The great challenge of visual communication in the fashion sector for a brand with deep-rooted heritage is knowing how to evolve without losing the identity that earned its prestige. For global brands, editorial catalogs and point-of-sale displays are not merely product supports; they are strategic tools that must reflect traditional know-how while projecting a contemporary and attractive image for new markets. Achieving this harmony with formal rigor during the pre-press phase is what ensures a solid presence in the retail and wholesale channels.
Visual evolution and global catalogs for Punto Blanco
We take on the creation of graphic assets for product communication for Punto Blanco, a brand with a legacy dating back to 1948, specializing in hosiery, underwear, and fashion, with a presence in over 35 countries.
Our ongoing work is reflected in the design of catalogs and promotional displays, conceived to convey the brand's evolution by combining textile tradition, innovation, and international reach. Structuring high-volume collections for such diverse cultural markets requires impeccable layout in InDesign and strict control of technical product references, ensuring that each page acts as a direct conversion engine for the international sales network.
Synchronization with fashion photography and Sección 8
To provide seasonal campaigns with an exclusive and competitive edge in the international market, we execute project development for Sección 8, integrating photography, editorial design, and brand visual language to build coherent and recognizable communication.
By unifying art direction with the photography team from the initial planning stages, we eliminate technical unforeseen events and bottlenecks in the final artwork phase. We approach projects aimed at reinforcing identity, updating brand perception, and maintaining consistency in global markets. It is, in essence, a design approach that connects legacy, product, and contemporary vision, offering marketing directors the operational peace of mind of an error-free editorial rollout.
Project technical specifications and promotional assets
| Graphic support developed | Impact on the commercial channel | Technical and production criteria |
|---|---|---|
| Seasonal editorial catalogs | Primary sales tool for distributors in 35 countries | Rigorous control of color profiles to accurately reproduce thread textures and shades |
| Promotional displays for retail | Immediate visibility and impact in shop windows and physical points of sale | Exact structuring of die-cut lines and scalability of graphic design to physical formats |
| Integrated visual direction (Sección 8) | Consistency across printed media and digital campaign channels | Precise planning of framing and typographic layout prior to the photo shoot |
Frequently asked questions about graphic design for historic fashion brands
How is the image of a brand founded in 1948 updated without losing its essence?
It is achieved through a balance between classic typography, clean graphic compositions, and intelligent use of white space. Textile tradition is communicated through extreme attention to detail, the quality of the photography, and editorial solidity, while the contemporary vision is introduced through visual agility and dynamic formats adapted to modern retail.
Why is it essential for layout and photography to work in parallel?
Because in the global fashion sector, time-to-market is extremely tight. Planning the editorial design in coordination with the Sección 8 photography team allows images to be captured knowing the exact space that technical descriptions, fabric compositions, and sizing will occupy. This shortens delivery times and guarantees a visually harmonious result.
Are you looking to consolidate the visual consistency of your international collections?
If your textile firm needs a graphic team that handles catalog and display production with total punctuality, pre-press rigor, and an understanding of the fashion sector, let's talk. We take care of the entire operational execution to ensure the visual projection your brand deserves.