Selene
Editorial design and visual communication for women's lingerie
Development of graphic assets for a women's lingerie brand, working with Creaciones Selene, a firm founded in 1979 with a vocation for intimate apparel and internationally recognized for the quality and comfort of its collections.
Creation of catalogs and promotional posters, conceived to convey the essence of a brand that combines femininity, comfort, and design, connecting with real women in their everyday lives.
We partner with S8 FashionPhoto in the development of visual content, integrating art direction, photography, and editorial design to build a coherent and attractive communication strategy.
Projects focused on expressing brand identity, reinforcing international positioning, and enhancing its visual universe.
Design that transforms products into experiences and brands into emotions.
Client
Creaciones Selene
Services
We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!
Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!
What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.
We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.
Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.
A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.
Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.
Consolidating a lingerie brand's presence in the international market requires impeccable graphic coordination. When the production of seasonal catalogs and point-of-sale materials reaches multiple countries, color fidelity and rigorous prepress management are critical. A technical mismatch in product tones can compromise an entire campaign and hinder distributor orders. Operational reliability is fundamental to protecting brand investment.
Catalog development and visual consistency since 1979
We develop graphic assets for the women's lingerie brand Creaciones Selene, a firm with a solid track record since 1979 that specializes in intimate apparel and holds significant international recognition thanks to the quality and comfort of its collections.
We take on the creation of catalogs and promotional posters designed to convey the essence of a brand that blends femininity and comfort, successfully connecting with real women in their daily lives. We do not view design as an isolated element, but as a direct sales tool that structures the product portfolio clearly for the international commercial network.
Art direction integrated with professional photography
To ensure a coherent and attractive visual impact, we collaborate closely with S8 FashionPhoto in the development of the brand's visual content.
This synergy allows us to integrate art direction, fashion photography, and editorial layout from the initial pre-production phases. By planning graphic compositions with prior knowledge of the technical shooting approach, we eliminate improvisation and bottlenecks in the final artwork phase. This ensures the brand's visual universe is expressed fluidly across digital and physical media, providing operational peace of mind for the marketing department.
Advertising deliverables and technical specifications
| Graphic support developed | Function in the commercial channel | Technical requirement and production |
| Collection catalogs | Structured presentation of references for global distributors | Strict prepress control to maintain fabric color fidelity |
| Retail promotional posters | Visual attraction and branding in shop windows and physical stores | Scalability to large formats while preserving image sharpness |
| Integrated visual direction | Narrative consistency across digital and print channels | Prior planning of margins and framing with the S8 FashionPhoto team |
Frequently asked questions about visual communication in the textile sector
How is color deviation prevented in lingerie catalog printing?
Through rigorous color calibration and the supervision of certified color proofs before mass production. In the intimate apparel sector, any variation between the actual color of the garment and the reproduction on paper creates commercial issues with stores and distributors, making technical prepress control mandatory.
What value does coordinating graphic design with the photography team provide?
It avoids forced adaptations and crops that damage the catalog's aesthetics. By defining layout needs and text spaces before the photo shoot, images are captured with the final ad or page format in mind, accelerating campaign delivery times and ensuring a clean finish.
Does your fashion brand need reliable graphic support for its launches?
If you manage international campaigns and are looking for an operational partner to handle catalog layout, poster design, and POS production with technical rigor and punctuality, we can help. We manage the technical complexity so you have the operational peace of mind that everything will turn out perfectly.