Tiendas Activa

Graphic design and promotional campaigns for appliance and technology retail

Developing high-impact campaigns for large-scale distribution, working alongside Activa, a leading network with over 280 points of sale specializing in appliances, consumer electronics, IT, and telephony.

Creation of commercial brochures, national promotions, and advertising materials, designed to drive sales, generate foot traffic, and maximize conversion in mass-market campaigns.

Strategy and design focused on offers, pricing, and visibility, optimizing every asset to stand out in the highly competitive retail sector.

Design that turns promotions into results.

Client Tiendas Activa

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

The appliance and technology sector moves at an unrelenting pace. When managing promotions for a national network with over 280 stores, visual communication must be a precise conversion tool. There is no room for errors in pricing, technical specifications, or flash offers. In such a competitive environment, agility in graphic production and technical rigor are the true engines driving traffic to the point of sale.

Advertising execution for large distribution networks

We develop high-impact campaigns for large-scale distribution, working hand-in-hand with Activa, a leading network in the sale of appliances, consumer electronics, IT, and telephony.

Our work involves the technical creation of commercial brochures, national promotions, and advertising materials. The focus is 100% transactional: we optimize every graphic element based on offer hierarchy, price visibility, and product turnover. We take on the technical pressure of mass-market campaigns so that the central brand has the absolute operational peace of mind that its message will reach every one of its stores without distortion.

Executive account summary

Sector: Appliance and technology retail (Large distribution).
The challenge: Layout and production of fast-turnover campaigns, managing high volumes of technical references and prices for an extensive network of points of sale.
Solution executed: Standardization of promotional brochure design and POS material, streamlining pre-press times and ensuring visual impact in nationwide campaigns.

Commercial media and technical data control

Advertising asset	Strategic retail function	Technical production requirement
Mass-market promotional brochures	Main driver of traffic to physical stores	Rigorous database management to input specifications and prices error-free
National campaign signage	Visibility of seasonal offers in shop windows	Color consistency and scalability for over 280 establishments
POS material and interior signage	Activation of impulse buying at the shelf	Clear structural design to facilitate rapid assembly by store staff

Frequently asked questions about retail advertising design

How do we avoid errors when laying out hundreds of technological references?

The secret lies in order and technical control. We handle product information (SKUs, prices, specifications) with a structured workflow that minimizes repetitive manual intervention. This eliminates the risk of publishing an incorrect offer that could cost the store network thousands of euros.

Why is agility essential in appliance campaigns?

Because commercial peaks, such as Black Friday or a seasonal climate control campaign, do not wait. As a coordinated external team, we absorb these peaks in workload and deliver final artwork within exact deadlines. The marketing director simply makes decisions; we ensure they are materialized on time.

Does your store network need support for its promotional campaigns?

If you manage communication for a franchise or a purchasing group and need to outsource the technical production of your brochures and POS material with total security, we can help. Let's talk about how to optimize your next commercial launches.