A92 Parts

Branding and graphic design for an automotive spare parts company

Development of corporate identity and visual communication for A92 Parts, a company specializing in electrical and electronic automotive spare parts, founded in 1992 as Ager Auto and rebranded in 2019.

Creation of brand image and its application across corporate stationery and graphic assets, defining a coherent, modern visual system adapted to the industrial sector.

Design of web banners, product catalogs, and packaging, aimed at improving technical presentation, information clarity, and commercial communication in both digital and physical environments.

A project focused on modernizing the brand, strengthening its positioning, and optimizing product communication.

Design that drives evolution, clarity, and competitiveness in the automotive sector.

Client A92 Parts

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

In the automotive spare parts market, the technical confidence of workshops and distributors relies on the precision of information. When a company with a solid history decides to update its identity, the operational challenge is not just creating a modern logo, but ensuring that the visual transition does not affect the legibility of thousands of SKUs. Poorly labeled packaging or a confusing product catalog immediately translate into ordering errors and costly logistical returns. Design in this sector must, above all, be a guarantee of industrial clarity and efficiency.

Rebranding and industrial identity evolution: from Ager Auto to A92 Parts

We took on the development of the corporate identity and visual communication for A92 Parts, a company specializing in electrical and electronic automotive spare parts. Originally founded in 1992 as Ager Auto, the firm undertook a profound strategic renewal in 2019 under its new brand.

Our intervention focused on projecting this evolution into a coherent, contemporary visual system fully adapted to the demanding codes of the industrial sector. We redesigned the brand image and its systematic implementation across corporate stationery and all essential graphic assets, ensuring the transition conveyed modernity without losing the valuable positioning of reliability the company had built over decades.

Optimal technical presentation: catalogs, packaging, and digital environments

To channel commercial communication in physical and digital environments, we managed the comprehensive graphic production of their key sales tools: web banners, product catalogs, and packaging design.

For automotive electrical components, the product technical sheet is the core of the transaction. We structured the information to optimize clarity on every box and every page, ensuring that the installer or local spare parts dealer can identify the exact component instantly. By outsourcing this technical workload to us, the firm's marketing management gains total reliability in final artwork and valuable operational peace of mind to focus on their distribution network.

Executive summary of the brand renewal

Sector: Automotive components and spare parts (B2B Aftermarket).
The challenge: Modernize the visual identity of a historic company specializing in electronic spare parts, unifying communication across physical, digital, and industrial packaging media without any margin for technical error.
Solution executed: Development of a unified brand ecosystem, from branding and technical stationery to product packaging and catalog layout, optimizing legibility throughout the value chain.

Matrix of industrial assets and technical production requirements

Visual asset developed	Impact on the commercial channel	Technical execution criteria
Industrial packaging design	Component identification in warehouse and point of sale	Rigid structuring of barcodes, cross-references, and vehicle compatibility
Technical product catalogs	Primary reference tool for mechanics and distributors	Clean InDesign layout with modular tables that facilitate part location
Banners and web assets	Digital traction and launches on e-commerce platforms	Agile adaptation to multiple screen formats while preserving the visual rigor of the industrial brand

Frequently asked questions about branding and graphic design in the automotive sector

Why is packaging design critical in the spare parts sector?

Because packaging in this sector does not fulfill a purely aesthetic function, but a logistical and technical one. A box of electrical spare parts must display the manufacturer's reference unequivocally, withstand the environment of a mechanical workshop, and organize compatibility specifications in an ultra-legible manner. A printing error in a code or a typeface that is too small can cause after-sales service to collapse.

How does brand modernization benefit a mature B2B company?

Visual modernization allows an industrial firm to compete with guarantees in digital environments and capture the attention of new generations of spare parts buyers. By aligning a legacy of trust (since 1992) with a contemporary and clean aesthetic, the company reinforces its leadership, improves the perceived value of its products, and optimizes clarity in the technical presentation of its catalogs.

Does your industrial company need to update its brand or technical catalogs?

If you manage an extensive catalog of industrial references or are planning a rebranding process for your business and need a graphic team that handles everything from final packaging artwork to your digital assets with total technical rigor, let's talk. We take care of all operational execution to ensure the visual solvency of your brand.