AEG Powertools

Graphic design and promotional campaigns for TTI group brands

Ongoing development of graphic materials and promotional campaigns for AEG Powertools, part of Techtronic Industries (TTI), one of the world's leading groups in power tools and technological solutions.

Participation in projects for group brands, working in highly demanding technical and commercial environments, where message clarity and visual consistency are paramount.

Creation of bilingual brochures, promotions, flyers, and monographs, designed to optimize product communication and maximize impact in retail and professional campaigns.

A long-term collaboration providing consistency, adaptation to diverse markets, and efficiency in technical and commercial communication.

Design for global brands that demand precision, performance, and results.

Client AEG Powertools

Services

We have been working with Oti and her team for years on the company’s monthly creations and campaigns, and they have consistently demonstrated a high level of professionalism, both in their work and in their approach. Their commitment and availability in any situation are truly outstanding. Thank you for making our day-to-day work so much easier!

Highly professional, consistently meeting deadlines and often anticipating them. Creative and effective campaigns. They provide solutions to any challenges that may arise during projects. We are extremely satisfied with their service!

What I can say about Otidisseny, and especially about Oti, is her outstanding professionalism, commitment and empathy, consistently demonstrated across all the services and projects we have carried out together since 2008. Otidisseny is the ideal partner every business would want to have—seamlessly integrating into our company as if it were part of our own team.

We have been working with Oti since 1999, and throughout this time we have been consistently impressed by her way of working and her ability to respond to our design needs and challenges. She is proactive, highly professional, efficient, organised and empathetic, always striving to deliver the very best from herself and her team to achieve optimal results. We highly recommend working with her.

Milwaukee is synonymous with quality. Just as with our products, our goal is for our publications and communication channels to reflect the highest possible standards. This is where Otidisseny plays a key role for us, delivering high-quality services with great efficiency. Their attention to detail, creativity and ability to manage multiple projects simultaneously make them the perfect partner for the journey.

A friendly approach, professional management and unbeatable value. 120% recommended. We have been working with them for many years and will continue to do so for many more.

Many years of professional contact and friendship allow me to say with complete confidence that Otidisseny is a company I have fully trusted and that has never let me down. Its leadership and team of professionals advise, create, design and support their clients at every stage—turning them into lasting relationships that often go beyond business.

In the global market for tools and industrial solutions, effective visual communication is inseparable from commercial performance. For multinational hardware and machinery brands, deploying seasonal campaigns requires impeccable graphic synchronization. Technical brochures and catalogs act as the definitive link between engineering innovation and the final purchasing decision of the professional or distributor. Ensuring a monograph maintains absolute visual order, clarity in technical specifications, and agility in adapting to retail needs requires a graphic partner capable of internalizing extremely demanding brand guidelines.

Global graphic consistency for AEG Powertools and the TTI group

We provide ongoing development of graphic materials and promotional campaigns for AEG Powertools, a brand integrated into Techtronic Industries (TTI), one of the world's leading groups in power tools, garden machinery, and technological solutions.

Working for corporations of this caliber involves active participation in multi-brand projects within highly demanding technical and commercial environments. In these scenarios, the real challenge lies not only in the creativity of the poster, but in securing message clarity and visual coherence. We ensure that every user guide, new product brochure, and point-of-sale advertising action strictly adheres to the brand's corporate identity guidelines, eliminating any margin for error.

Production of high-impact bilingual brochures and catalogs

To effectively channel technical sales and maximize commercial impact in the specialized channel, we take full responsibility for the creation of bilingual brochures, promotions, flyers, and monographs.

For professional tools, confusing or poorly laid-out technical data can compromise user trust. We design clean visual structures where mechanical exploded views, power ratings, battery life, and compatibility tables coexist fluidly with a clean design. By centralizing layout and linguistic adaptation in our studio, the marketing department gains total operational agility and the peace of mind of receiving final artwork ready for print or digital distribution without logistical delays.

Industrial account executive summary

Sector: Professional tools, technological solutions, and large-scale distribution (Retail & B2B).
The challenge: Developing massive promotions and complex technical monographs under strict deadlines, ensuring the perfect integration of bilingual technical and commercial content.
Solution executed: Consolidated graphic collaboration based on creative consistency, strict prepress, and multichannel responsiveness for multinational markets.

Matrix of promotional assets and technical requirements

Advertising medium developed	Impact on the commercial channel	Technical production requirement
Product monographs	Featured launches of specific tools for professionals	Modular structuring of power and performance data with high legibility
Bilingual promotional brochures	High-volume seasonal campaigns for distribution and retail networks	Strict control of layout space to accommodate text length variations by language
Point-of-sale flyers and leaflets	Activation and rapid traction in high-traffic hardware and retail areas	Optimized color profiles and impeccable bleed lines to ensure sharp printing

Frequently asked questions about industrial and tool graphic design

How is bilingual promotional design managed without overcrowding the graphic space?

The key lies in meticulous information architecture and anticipating the text expansion factor. Languages like French or Spanish often require up to 20% more space than English to express the same technical concept. When designing master templates in InDesign, we account for this behavior in columns, text boxes, and specification tables, ensuring that the final pieces breathe equally in both versions and do not suffer from visual clutter.

What value does an ongoing graphic partner bring to global brands like those in the TTI group?

It provides technical predictability and eliminates the need for constant supervision by product managers. After years of collaboration, our studio naturally assimilates the brands' corporate identity manuals, their internal workflows, and the exact requirements of their partner graphic workshops. The client gains valuable operational silence: materials are delivered on time, coordinated, and optimized for multichannel environments.

Are you looking to ensure the precision and performance of your industrial graphic campaigns?

If your organization manages technical catalogs or high-volume brochures for the industrial and retail channel, and you need a graphic production team that responds with rigor and methodological speed in multiple languages, let's talk. We handle all the complexity of prepress and technical design so your team can focus on leading the market.